INFLUENCe THIS
Influencer Marketing is a huge growth opportunity for small and medium sized businesses.
According to Sensis 2020 data, one in four Australians agree that they are likely to trust posts shared by a social influencer or a celebrity.
And, 22% of marketers say influencer marketing is the most cost-effective method of obtaining new customers (source Digital Marketing Institute, October 2020).
And yet, only 5% of Australian SMBs use influencer marketing.
Featured: Brisbane-based influencer Izi Angus (@IZIANGUS) who featured in our Runway Scout influencer campaign 2019.
“63% of marketers intend to increase their influencer marketing budget in the next year.”
— influencer marketing hub
Where to start?
Successful Influencer Marketing is all about connecting businesses with their target audience. It’s about building relationships with your customers through trustworthy and authentic content partnerships.
Here at Full Stop Social Media, our role is to align your brand with influencers that will help deliver top-line sales results. With us, every campaign is tailored, no campaign is the same. Same same cookie cutter approaches don’t give the best outcomes.
We will create a tailor made influencer marketing campaign with your specific brand and marketing objectives front of mind.
And then we manage the relationship from start to finish through research, contracts, content quality control and end of campaign reporting and analysis, ensuring your business receives optimal results!
Featured: Brisbane-based influencer ROCHELLE SMITH (@justanothermannequiN) who featured in our Runway Scout influencer campaign 2019.
Always bespoke. never cookie cutter
Step 1. DREAM IT
It all begins by working out your goals and creating a killer campaign that #GetsTonguesWagging. Once you work out what you want to achieve and who you want to target, we can chat about the best platforms, campaign messaging, and some right fit influencers that would be great to work with.
Step 2. CREATE IT
Once the dream is decided on, it’s then all about relationship management. One of the main reasons influencer marketing doesn’t deliver great returns is because of poorly communicated expectations. Setting these clearly from the start and then making sure your influencers deliver on the requirements, is the difference between ok and great results.
Step 3. CALCULATE IT
We love this part! At the end of the campaign we run the numbers to find out what your influencer marketing campaign contributed to your sales (let’s be real, it’s what we all want to see!). We use a variety of cutting-edge tools to track each influencer’s share, right through to your bank account. #ChaChing